Privacy Policy
Last updated: June 4, 2026
Bloom (“Bloom”, “we”, “us”) is a mobile app that identifies plants and diagnoses their health from photos. This policy explains what we process and why. It's short because we collect as little as possible.
The short version: Bloom has no user accounts. Your garden, photos, and quiz answers stay on your device. When you ask for a diagnosis, the photo is sent to our plant-analysis provider (Kindwise / Plant.id) to be processed. We don't sell your data.
1. Photos you submit
When you take or choose a photo for a diagnosis, the image is sent to our third-party plant-analysis provider, Kindwise s.r.o. (the Plant.id API), which identifies the plant and assesses its health. The photo is transmitted solely to return your diagnosis. We do not use your photos to identify you, and we do not attach your identity to them. Kindwise processes the image under its own terms, available at kindwise.com.
Photos you save to your garden are stored locally on your device only and are not uploaded to us.
2. Information stored on your device
The following stays on your device, in local app storage, and is not sent to our servers:
- Your plant “garden”, diagnosis history, notes, and watering logs.
- Onboarding answers (number of plants, experience level, light conditions, current concern).
- App settings and reminder schedules.
Uninstalling the app deletes this data.
3. Subscriptions and purchases
Bloom is a paid subscription. Payments are handled by Apple; we never see your card details. We use RevenueCat, Inc. to manage and verify your subscription status. RevenueCat receives an anonymous identifier and your purchase information to tell the app whether your subscription is active. See RevenueCat's privacy policy and Apple's privacy policy.
4. Analytics and diagnostics
To understand how the app is used and to fix crashes, we may use:
- PostHog — anonymous product analytics, such as which screens are viewed. See PostHog's privacy policy.
- Sentry — crash and error reporting. See Sentry's privacy policy.
This data is not tied to your real-world identity and is used only to improve Bloom.
5. What we don't do
- We don't sell or rent your personal information.
- We don't require an account, name, or email to use the app.
- We don't use your photos for advertising.
6. Data retention
On-device data is kept until you delete it or uninstall the app. Photos sent for diagnosis are retained by Kindwise only as long as needed to provide and improve the service, per their terms.
7. Children
Bloom is not directed to children under 13, and we don't knowingly collect personal information from them.
8. Your choices and rights
You can delete your on-device data at any time from the app's settings or by uninstalling. Depending on where you live, you may have rights to access or delete personal data we process. To make a request, email us at the address below.
9. Changes to this policy
We may update this policy from time to time. Material changes will be reflected by the “Last updated” date above.
10. Contact
Questions about privacy? Email esyfer.v@gmail.com.